Last year, we published the inaugural "Marketing Intelligence Report" to better understand the perceptions, needs, and challenges of U.S. marketers and ad agencies. This year, we’ve expanded the research globally for an even wider view on the state of marketing intelligence. This research was designed to uncover:

• How marketers are operationalizing growth mandates and improving visibility of marketing ROI

• The role of cross-channel marketing and its effect on marketing analytics

• Global challenges with marketing data integration and analytics

• How marketers are leveraging data to support business objectives and strategies

• How marketers are thinking about data driven transformation in the future