While we’ve seen some drastic marketing strategy shifts in recent years, some of the savviest marketers already saw many of these changes coming: the rise of personalization, leveraging virtual spaces for meetings and events, and especially, the increased importance of hyperlocal marketing. Localized marketing to specific communities is becoming a marketing mix staple among companies of all sizes.

Brand awareness is the product of hyperlocal marketing. If you do it right, brand loyalty—that intangible trust in your brand and the products or services you sell—will follow.

Learn how to get started with hyperlocal marketing and begin building brand awareness in your key markets.